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Healing • Recovery • Wellness

Feel better.
Live better.

Simple, effective care for your body. We help with pain, recovery from surgery and stress relief — and we're proud to serve the military, veteran and first-responder community.

HIPAA compliantInsurance acceptedVA Community
Care provider
No referral
for self-pay
Why choose us

We focus on results.

Every session starts with a simple talk about what hurts and what you need.

A Valor therapist giving a seated express session
We listenYour goals set the plan.
No upsellsTransparent, results-driven care.
Clinical assessmentTargeted to your pain points.
Veteran focusedFirst responders welcome.
Community & national honors

Award-winning care & recognition.

Recognized in Fayetteville and featured nationally for clinical expertise and patient outcomes.

Business Excellence — Consumer Ratings InstituteBusiness ExcellenceConsumer Ratings Institute
Best of 2026 — BusinessRate BenchmarkBest of 2026BusinessRate Benchmark
National press — Featured in USA TODAYNational pressFeatured in USA TODAY
2026 Winner — Community Votes Fayetteville2026 WinnerCommunity Votes Fayetteville
2025 Winner — Community Votes Fayetteville2025 WinnerCommunity Votes Fayetteville
2024 Winner — Community Votes Fayetteville2024 WinnerCommunity Votes Fayetteville
Payment & coverage

Self-pay, HSA & FSA accepted.

Cash, major cards, HSA and FSA all work. No referral needed.

Best Pros in Town recommends Valor Massage
SBA Women-Owned Small Business certified
Optum
BBB Accredited Business, A+ rating
Now accepting VA health insurance — contact your PCM for your referral
Self-pay

How our process works.

Three simple steps. No referral needed for self-pay clients.

1

Book your session

Choose an introductory session or wellness service. Secure your spot online.

2

Clinical assessment

We discuss your goals, evaluate your symptoms and build a targeted care plan.

3

Customized care

Tailored bodywork designed for real recovery, relief and progress.

Meet the team

Licensed. Certified. Invested.

A dedicated team of licensed professionals committed to your recovery.

Brittany Foti

Brittany Foti

Founder & CEO · LMBT, MMP, MLD-C

MarLisa Fuller

MarLisa Fuller

LMBT, MMP, MLD-C · Medically certified

Dr. Amanda Madino

Dr. Amanda Madino

DPT, LMBT

Cari Piatt

Cari Piatt

Management

Common questions

Straight answers.

Ask the Valor Assistant, or browse the questions we hear most.

Valor AssistantAnswers about Valor Massage, any time
Hi, I am the Valor Assistant. Ask me about services, booking, VA Community Care, insurance, memberships or our team.

Not medical advice. In an emergency call 911. Please do not share health details here.

Do I need a referral to book?

No. Self-pay clients book directly with us, and no referral or insurance is required. We accept cash, major credit cards, HSA and FSA.

Do you only work with veterans?

No. We serve medical, post-op, relaxation, prenatal, pediatric and wellness clients, alongside veterans and first responders.

Which service should I book?

Start with the Introductory Session, or contact our team for guidance. We assess your needs and map out the right care plan.

Is booking different for veterans?

Yes. VA clients need an approved Community Care authorization before booking. Email contact@valormassage.com to check yours.

Do you accept insurance?

We accept HSA and FSA cards and are an authorized VA Community Care provider. We can also give you a superbill for reimbursement.

Trusted by local providers

Physicians, chiropractors & PTs.

A medical massage partner for your patients, with tracking and updates on every referral.

Suite 702

4140 Ferncreek Drive
Fayetteville, NC 28314

(910) 514-6251

Suite 200

4140 Ferncreek Drive
Fayetteville, NC 28314

(910) 514-6660
Now hiring

Work somewhere that respects your skill.

Two spots open for therapists, plus PTs, chiropractors and care coordinators.

  • Real resume upload — it reaches us
  • Instant confirmation in your inbox
  • Phone consultation within 24 hours
  • Flexible scheduling & continuing education

Ready to start your care plan?

Book online, or explore the service that fits you best.

VA clients: please confirm your authorization before booking.

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